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You are here: Home / Fashion / Consumers are either not ready or eager for wearables, depending who you ask

Consumers are either not ready or eager for wearables, depending who you ask

September 19, 2013 By Dan Rosenbaum

Depending on which press release you read, consumers are either”

  • “not ready” for wearables, or
  • wearables will be mainstream in the next couple of years.

A seven-nation survey of 3,600 people performed by SSI found that one out of every three people were “very” or “somewhat” likely to buy a wearable, with 65 percent interested in a wristband and 55 in glasses, a company press release said.

It’s worth noting that the sample, which seems small, included respondents using a mobile app, which kind of skews the results.

At the same time, a consumer survey performed by TNS found that although 75 percent of people had heard about wearables, only 9 percent were interested in wearing one. About half would wear one on their wrist, and a quarter would wear something on their arm.

More than half think that wearables would be too expensive for them, 30 percent were concerned about privacy, and a quarter think they have too many gadgets already. On the other hand (so to speak), about a third of the people surveyed said they’d use a device to monitor their health or communicate with their friends. So much for privacy concerns.

 

Last updated by Dan Rosenbaum on November 6, 2013.

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Filed Under: Fashion, Trends Tagged With: surveys

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