Comes now an upscale shopping-mall survey sponsored by the BlogHer blog network. Along with a bunch of stuff that we don’t care about (professionally, that is) here, there are a couple of salient points for the Wearables crowd:
- More than 40 percent of women said they would wear a fitness tracker.
- Nearly three-quarters of women rely on their cell phones to tell time; no more watches. We’re not sure if this means there’s an opportunity to sell wristbands or if it means that wristwatch wearables are just so over
- One in eight women own more than 50 pair of shoes. Maybe this is where the wearables frontier is.
- The purses of one in three women weigh more than six pounds. Weight may not be an obstacle more than function.
Also, women are hopeful about the economy, as reflected by their prediction of hemline height.
Before you go building a business around this “data,” you might want to look at which malls they did surveys in. Not a lot of WalMarts in that list.