Adidas is suing outfitter Under Armour, claiming the Baltimore-based activewear company is infringing a series of patents on wearable technologies. Specifically, Adidas says UA’s Armour39 watches and chest straps, as well as the recently acquired MapMyFitness, use legally protected technology in Adidas’s own miCoach products.
The suit is filed in federal district court in Wilmington, Del.
Part of the complaint is that Under Armour hired Mark Oleson as director of product and innovation; Oleson was a “senior innovation engineer” at Adidas for many years.
One report says that the suit was not unexpected. The $150 million acquisition price for MapMyFitness contains hold-back language that protects Under Armour should the suite be successful.
