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You are here: Home / Company News / Intel Buys Basis; Enters the Consumer Market

Intel Buys Basis; Enters the Consumer Market

March 25, 2014 By Dan Rosenbaum

Intel BasisWe didn’t think they’d do it — and in truth, it still doesn’t make a lot of sense to us — but Intel and Basis announced today that the former company has bought the latter. No price was stated, although TechCrunch put the price at $100 million.

Intel, of course, wants very badly to be in the wearables chip market. Basis makes one of the better heart-rate sensor watches, and is therefore a good platform for Intel’s wearables technology. (Intel was an investor in Basis and had a seat on its board.)

But we’re not aware that Intel has any other consumer products; in fact, it’s beaten a strong retreat from that business over the years. A search of Amazon for Intel products yielded lots of i5 and i7 processors, a network computer or two, a motherboard or two, a couple of board-level cards, and an SSD drive. Nothing that you’d find at REI. If the retail market is one that Intel is seriously pursuing, that’s a very big deal.

The Intel/Basis press release says that Basis will be run as part of the company’s New Devices group, and Basis CEO Jef Holove will become a general manager in that group. We’ve contacted Intel PR and a top exec in the New Devices group; we’ll update if/when we hear anything from them about their plans.

 

Last updated by Dan Rosenbaum on April 8, 2014.

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Filed Under: Company News, Product News Tagged With: basis, intel, M&A

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