Google’s PR team appears to have woken up to all the bad press about Glass’s lack of usefulness. There’s a roundup in the NYTimes today with a long list of pilot programs that are using Glass in medicine and industry. This is a significant pivot in Google’s public face on Glass, which has long been focused on selling to the geek-forward developer and gadget community. A key quote:
“I’m sure Google would love this to be a consumer technology, from a scale perspective, but I’m just not sure it is,” said Chris Curran, chief technologist for the United States advisory practice of PwC, a business consulting firm. “It’s a technology that’s searching for problems to solve, and it’s really a matter of where do the problems emerge?”
Just so. And because the article focuses on Glass, it doesn’t mention the other entrants in the field who are actually selling real products to real customers, which is where the real story is.
