Here’s an interesting idea: putting chips in fashion goods so total strangers can buy what you’re wearing.
It sounds creepy, but the tech from Awear Solutions does solve a problem — albeit a high-order problem: how do you find out where that immaculately turned-out clothes horse got that awesome bag? You could ask, but that’s sometimes awkward. But if the bag/dress/blouse is chipped, app users could scan at a distance and buy the piece right off the app.
What’s in it for the buyer? Quick (read: impulse) access to high-end goods. For the wearer, it could mean discounts or other rewards if some number of people like your style enough to scan you. For the manufacturer, it means faster access to the market through word of mouth, and can help differentiate real goods from counterfeit. For traditional stores, well, it’s probably not great news for them.