Someone tell Tim Cook that he can start the production line.
The e-commerce consulting company Slice Intelligence estimates that 957.000 Apple Watches were pre-ordered on Friday, the first day of “availability.” The average customer bought 1.3 watches, and spend $504 per watch. Sales were skewed to the less-expensive Sport watch — 62 percent of those buying — at $383.83 per watch; steel watch purchasers spent $704.
Slice’s estimate is drawn from a 2 million-member consumer panel, so the analysis is based on extrapolated browser data. There’s a lot of interesting data that’s worth reading.
Most people opted for sports bands, the least-expensive option. But a quarter of purchasers bought the metal mesh Milanese Loop band, and 12 percent picked up the $500 link bracelet.
This is all encouraging data for other smart watch sellers, as it indicates a new and higher price point for the market. Swiss smart watch makers, as well as boutique companies like Olio, sell at the higher end of this spectrum and above.
