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You are here: Home / General News / First-Day US Apple Watch Sales Estimated At About 1 Million

First-Day US Apple Watch Sales Estimated At About 1 Million

April 13, 2015 By Dan Rosenbaum

apple-watch-selling-pointsSomeone tell Tim Cook that he can start the production line.

The e-commerce consulting company Slice Intelligence estimates that 957.000 Apple Watches were pre-ordered on Friday, the first day of “availability.” The average customer bought 1.3 watches, and spend $504 per watch. Sales were skewed to the less-expensive Sport watch — 62 percent of those buying — at $383.83 per watch; steel watch purchasers spent $704.

Slice’s estimate is drawn from a 2 million-member consumer panel, so the analysis is based on extrapolated browser data. There’s a lot of interesting data that’s worth reading.

Most people opted for sports bands, the least-expensive option. But a quarter of purchasers bought the metal mesh Milanese Loop band, and 12 percent picked up the $500 link bracelet.

This is all encouraging data for other smart watch sellers, as it indicates a new and higher price point for the market. Swiss smart watch makers, as well as boutique companies like Olio, sell at the higher end of this spectrum and above.

Last updated by Dan Rosenbaum on February 1, 2017.

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Filed Under: General News, Trends Tagged With: apple, apple watch, MMT, olio, slice

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