We're told that the snow is starting to fly (here at WTI's nerve center in Brooklyn, it's been 50 degrees in December, so we'll take people's word for that), and that means people's thoughts are turning to skiing and ski gear. Recon Instruments, the Intel company that makes heads-up displays for ski goggles, has a new app that lets you control your GoPro Hero camera -- … [Read more...]
Tech-Enabled Outdoor Clothes Are At Least 5 Years Away
We spent most of last week on the road, a bunch of it at the Outdoor Retailer trade show in Salt Lake City. We wanted to scope out what the activewear industry was doing or thinking about wearable tech. The answer turned out to be: not much. In fact, we'd be surprised if there will much activity of scale with wearables in that segment for 3 to 5 years. You probably don't … [Read more...]