Let's say you're an app developer, and you're trying to decide whether to position your product as a health app or a fitness app. A marketing study indicates that it depends whether you're building for iOS or Android. From Marketing Daily: After evaluating 500 million monthly ad impressions on more than 400 of its mobile ad platforms and apps, Opera Mediaworks says iPhone … [Read more...]
Using Wearables in Loyalty Programs
This is some interesting thinking about how wearables can be used with retail loyalty programs. It's not like your customers are going to put on WalMart sweats to go shopping at WallyWorld (although don't discount that; I bet some Apple fanboys put on just the right t-shirt when they go to the Apple Store). But I do like the concept. There are already retail apps that follow … [Read more...]
