Nissan, the automaker, is talking about a smartwatch that it says will connect with your performance (Nissan) car and your smartphone. If the video is to be believed, they expect that the watch will do things like track your speed and your heartrate, and will send you exhortations and allow you to connect to Twitter. While, presumably, you’re driving.
Oh: and the thing comes in a box that’s made out of rubber scraped off a racetrack — presumably rubber that was left there by a Nissan car.
It’s hard to imagine how this is a good idea. If you’re driving a performance car hard enough to be having fun, taking your eyes off the road and fiddling with your watch is probably not what you ought to be doing. Unless you can display your AAA number, car insurance data and medical coverage with one touch, because you’ll probably need that.
The bet here is that the splashy video is as far as this idea gets.