The sizzle reel is pretty cool and gives an idea of where their heads are at in terms of applications. And yes, there will be an API. It looks more like a Wonder Woman bracelet than a Fuelband, but it kind of works more like a Wonder Woman bracelet, so that’s OK.
Pre-orders are being taken for $149 in anticipation of an early 2014 ship date.
(h/t Olivia Sohmer for the pointer)