Popular Science has a pretty nice think piece about what “wearable technology” really means. The takeaway: think Uniqlo, not Nike. Think about technology that’s built-in and doesn’t demand attention:
Uniqlo was a fashion company first, but they figured out that they couldn’t just bring in a tech consultant to really innovate. They became a tech-focused company, opening their own nanotechnology labs to experiment with hi-tech fabrics. Their goal became not low prices but intuitive clothing, and that should be the focus of any tech company looking to tap into the lucrative world of fashion.
Not a must-read, but interesting nonetheless.