Here’s an exceptionally clear-headed article about the wearables market from Sam Gaddis, the CMO of Mutual Mobile. His point is wearables aren’t about the device. It’s about the user experience and ecosystem. Until those are in place, people won’t have a reason to change their behavior and incorporate the gadget into their lives. The money quote:
To move from “my thing” to mainstream, wearable tech device manufacturers need to get out of the hardware first mentality. Devices must have a user experience that hardly involves the user. Collected data has to feed a system that yields analysis, rewarding the user with information – dare I say, advice – that means they’ve done more than just counted their steps. The knowledge of the number of steps they’ve taken informs a decision on living an active life.
The article’s not long. You should read it.