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Wearable Tech Insider

The Inside Word on Wearables and Wearable Technology

You are here: Home / Trends / How Wearables Makers Can Blow It With Boomers

How Wearables Makers Can Blow It With Boomers

January 22, 2014 By Dan Rosenbaum

One of the more promising markets for wearable tech is the cohort of aging baby boomers, now edging into retirement age. Here’s a very good post suggesting that gadget makers are on the cusp of doing stupid things that will alientate those potential buyers.

Essentially, author Suzie Mitchell says that product designers need to remember the user interface. Keep it simple; build it so that training needs are minimal-to-non-existent; make buttons, targets, and type big enough to use and read; and make sure to articulate why a boomer would want the thing in the first place.

Good advice.

Last updated by Dan Rosenbaum on February 4, 2014.

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Filed Under: Trends Tagged With: assistive tech, boomers, medtech

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