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You are here: Home / Trends / Amazon Adds Wearable Tech Store

Amazon Adds Wearable Tech Store

April 29, 2014 By Dan Rosenbaum

a.com_logo_RGBAmazon’s edging into building a lot of consumer tech, but not (as far as we know) wearables. On the other hand, the retailing giant today launched a specialty shop devoted to wearable technology.

The page lets Amazon promote new and featured products, presumably backed by co-op dollars from manufacturers. There’s also buying guides (text and video), and sub-stores for fitness/wellness, healthcare devices, wearable cameras, smartwatches, and trackers.

It looks sharp, and it’ll be interesting to see how this evolves. We’ve heard that this is a direction that Amazon is moving, and that there will likely be similar stores in other departments and categories. Clearly Amazon is already a master at surfacing products through search; this looks like an effort to improve sales through navigation.

Last updated by Dan Rosenbaum on May 14, 2014.

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Filed Under: Trends Tagged With: amazon

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