Let’s say you’re an app developer, and you’re trying to decide whether to position your product as a health app or a fitness app. A marketing study indicates that it depends whether you’re building for iOS or Android.
From Marketing Daily:
After evaluating 500 million monthly ad impressions on more than 400 of its mobile ad platforms and apps, Opera Mediaworks says iPhone users are more interested in health (62% vs. 58% for fitness), while Android users are more interested in fitness (39% vs. 30%). Overall, incidentally, most health and fitness users are more likely to have an iPhone than an Android device.
So this is sort of maddeningly indecisive. On a percentage basis, Android users prefer “fitness” apps, and iPhone users prefer “health” apps. But people who are interested in the subject at all tend to be iPhone users.
Oh — and women tend to multitask while exercising much more than men. Just saying.