Misfit aside, no one ever accused wearable technology of being pretty, and it’s that lack of glitz that’s supposedly keeping women away from wearables. (We haven’t noticed that, particularly, but let’s go with it anyway.) Designer Tory Burch and Fitbit are collaborating on some bright shiny holders that the doodad for the Fitbit Flex can fit into.
A metal pendant will run you $175; a metal bracelet will cost $195, and Tory Burch-blessed silicon bands, of the same type that the Flex comes with but much prettier, will run $39.