Misfit, makers of the popular Shine fitness tracker, has taken the wraps off its second piece of wristware, with the same functionality of the Shine but at half the price.
The Flash is made of soft-touch plastic and comes in seven colors, some of them quite bright and attention-getting. Like the Shine, it can be worn in a sport band or a pocket clip. And like the Shine, it uses a replaceable button battery and syncs with Android and iOS devices.
What’s remarkable about the Flash is the price: at $49.99, it’s less than half the price of any similar product. It’s waterproof to 30 meters.
Misfit says the product was developed in partnership with Coca-Cola, which has adopted Misfit products as part of its corporate wellness program.
It’s available today for pre-ordering in advance of October shipping. Misfit’s products are pretty widely available through consumer electronic channels.
