TechCrunch has a nice interview with Pebble CEO Eric Migicovsky, pinned to price cuts of $50 and $30 for the Pebble and Pebble Steel, respectively. The notification devices also are gaining additional sleep and activity tracking capabilities. But that’s not what makes the article so interesting.
Ever since the announcement of Android Wear, Pebble has been walking around with a bulls-eye on its back. How can a company with a good if limited product survive in a world of dominated by the likes of Google, let alone Apple? By focusing on function and price, Migicovsky says. Android, he told TechCrunch, seems intent on making a smartphone experience on your wrist. Pebble comes at it from the opposite direction: starting at the watch and adding functions on top of that.
And Apple? Migicovsky expressed relief that the Apple Watch is actually revealed, if not shipping. He correctly pegged it as a luxury product, starting as it does at three times Pebble’s price, even though it actual features and execution aren’t clear even now.
For the first time in months, it looks like Pebble might yet survive.
