As our sister publication Health Tech Insider writes, Fitbit posted yesterday on its support forum that there are no plans to integrate with HealthKit. That’s another piece of not-so-great news for Apple, which has had a rocky start with HealthKit since it launched a few weeks ago with iOS8. Fitbit, after all, is a leader in the tracker market; Apple is unproven.
Maybe, in this emerging world of wearables ecosystems, what will happen is that the bigger players will maintain their own environments, while licensing APIs to smaller players — like Misfit and Pebble. And Apple will be a common denominator for the commodity part of the business, which is probably not what Apple had in mind.
But stay tuned, because this is a fight that’s only just getting started.