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You are here: Home / Product News / That Sony E-Ink Watch Was A Crowdfunded Project

That Sony E-Ink Watch Was A Crowdfunded Project

November 28, 2014 By Dan Rosenbaum

fes-watch2Remember that experiment wearable from Sony that we wrote about a few days ago? Techcrunch has found that the watch was available a few months ago on a Japanese crowdfunding site from a group of Sony employees calling themselves Fashion Entertainments.

The underlying story, you’ll recall (if you clicked through on the original story) was that Sony is trying to encourage its people to break out of its bureaucracy and try new stuff. The FES watch is 0ne of those projects, Techcrunch says, and is led by Hiroki Totoki, who now runs of Sony’s smartphone efforts. The watch raised $17,000; backers will get it in the late Spring of 2015. One can only presume that Sony knows how to build stuff, something that lots of crowdfunding projects can’t quite manage.

Last updated by Dan Rosenbaum on December 23, 2014.

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Filed Under: Product News, Trends Tagged With: crowdfunding, e-ink, sony

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