HTC, back in March, unveiled its Grip fitness tracker in partnership with Under Armour, the clothing maker that’s been making a big noise in fitness apps. It was slated for a “spring” release. Now on the cusp of July, HTC acknowledges that it’s pulling back, saying the product needs more work and will come out later in the year.
At the same time, HTC is teasing a new line of products aligned with Under Armour’s UA Record software business, so the problem may not have been hardware so much as getting all the products in sync. Given that trackers tend to sell best between November and February, and that Fitbit so dominates the market, it’s unlikely that a delay would hurt the product much, anyway.