One of the most-trafficked stories ever on this site is one about the mysterious New York startup once known as Project Florida. Its pedigree was strictly A-list: design exec from Nike’s Fuelband group, head of marketing was one of founders of Foursquare, founder was co-founder of Rdio, venture backing from a founder of Skype. They were building a health intelligence platform that — from the little we could find out about it — sounded pretty exciting.
Unfortunately, it does not appear that Project Florida — which at some point became Sum — will ever see the light of day. As we were preparing a follow-up (and Sum folks were remarkably and admirably close-mouthed while the company was alive), we learned that the venture seems to have closed its doors in May. Although Sum’s minimal website remains alive, LinkedIn shows that its execs have scattered to other pastures.
Someday, with any luck, we’ll find out what exactly they were working on, and what ocean they were trying to boil.
