The big players in fitness trackers have long since figured out that the big money will be in business-to-business sales; one big corporate contract can make an entire quarter. Fitbit has announced that Fitbit Wellness, its corporate offering, is now HIPAA-compliant, meaning the information it gathers and shares meets the U.S.-mandated privacy standard.
It’s an important checkbox to be able to tick off. Corporate HR departments are risk-averse, and the privacy expectations for trackers are not clear. By complying with HIPAA, Fitbit helps reduce its corporate clients’ exposure to privacy problems.
Fitbit says more than 50 Fortune 500 companies are clients.