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You are here: Home / General News / Under Armour Teams with HTC and JBL on Integrated Fitness Hardware: CES Day -1

Under Armour Teams with HTC and JBL on Integrated Fitness Hardware: CES Day -1

January 5, 2016 By Dan Rosenbaum

Under Armour HealthboxThe fitness clothing maker Under Armour, already into the software business with its purchase of MyFitnessPal and Endomondo, is diving into the hardware business with a Healthbox suite of connected devices.

Healthbox, developed with HTC (better known for its cellphones) comprises a band, a heart rate monitor, and scale, and is available for preorder for $400. (HTC previously sold a band in the UA Record software ecosystem.) In addition, Under Armour is now selling a smart running shoe called SpeedForm Gemini 2 Record Equipped for $150, and will be ready for pre-order on February 29.

Lastly, Under Armour announced two sets of wireless headphones developed with JBL, one with heart rate monitors. The version without heart rate will be available for $180; the heart-rate version will be available in late spring for $250.

(More coverage from CES 2016 is available by clicking the “CES2016” tag near this article.)

 

Last updated by Dan Rosenbaum on February 1, 2017.

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Filed Under: General News, Product News Tagged With: ces2016, fitness, htc, jbl, under armour

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