Wearable Tech Insider

The Inside Word on Wearables and Wearable Technology

You are here: Home / Company News / IDC Says Apple Shipped 11.6M Watches Last Year, About Half of Analysts’ Guesses

IDC Says Apple Shipped 11.6M Watches Last Year, About Half of Analysts’ Guesses

By

Research firm IDC reported last week that Apple sold about 11.6 million watches in 2015, a figure that’s about half of what stock analysts had been expecting. For the full year, the company was in third place in the consumer wearables market, following Fitbit and Xiaomi.

As a whole, IDC said, the wearables market jumped 127 percent in the 4Q15, and 172 percent for the full year of 2015. A total of 78.1 million units were shipped by all vendors worldwide, IDC said.

(Disclaimer: Center Ring Media provides occasional content for IDC’s corporate cousin computerworld.com)

Garmin and Samsung rounded out the top 5 vendors, with full-year sales of 3.3 million and 3.1 million units respectively.

Although Xiaomi outsold Apple for the full year, 12 million to 11.6 million, remember that Apple was only in the market for three quarters. (Xiaomi sold 1.1 million trackers in 2014, so it too experienced tremendous growth.) In the fourth quarter, Apple sold 4.1 million watches to Xiaomi’s 2.7 million — and at a far higher price — putting it in the second position.

 

 

Last updated by on .