Fitbit sells 8 out of every 10 fitness trackers, the market research company NPD says.
By the end of 2015, nearly 33 million trackers had been sold in the United States, compared to 13 million smartwatches — a figure that might come as a disappointment to the industry analysts who had been predicting global Apple Watch sales of 21 million last year.
However, consumers are even more aware of smartwatches than they are of fitness trackers, by an 83 to 75 percent margin. NPD expects that the smartwatch business will ramp up dramatically in the second half of 2016, reaching 30 million devices by the end of 2017.
Fitbit’s market 79 percent market share is up 20 points from 2014, NPD said, despite increasing prices and greater competition..