We last wrote about ShotTracker about two years ago, when the company first shipped its basketball analytics wearable. We’re told now that that there’s a team version of ShotTracker — and that it’s attracted former LA Laker Magic Johnson and former NBA Commissioner David Stern as part of a $5 million seed round.
The standalone version of ShotTracker comprises a sensor on the net, one in the ball, and a third worn by the player. ShotTracker Team ups the complexity by putting sensors in a court’s rafters, allowing an entire team’s data to be collected at once: where each player is, where/how they’re moving, and what they’re doing with the ball.
The company says “the data is instantaneously sent to coaches, players, fans and recruiters through a series of apps,” although we bet it will be one good long time before details are allowed to be freely released, for all sorts of competitive reasons. We could imagine a world where these enhanced stats could be part of an extra-cost subscription, with the money split with players, though.