Fitbit CEO James Park told The Verge at the conference that his company was building an app store, like the one for Pebble, the assets of which Fitbit bought a month earlier. The thing about Fitbit’s product line is that there’s no product for apps to run on, so Park’s comment was pretty interesting.,
Then, Fitbit just acquihired a Romanian company called Vector, which has (you guessed it) an “affordable luxury” smartwatch with an e-ink screen. One of the interesting things about Vector’s watch (which we have not seen) is that its battery supposedly lasts for a month. Also, it uses a proprietary operating system that accommodates a — wait for it — app store.
Fitbit also seems to be playing with modest apps for its existing products. As part of its corporate wellness deal with Qualcomm and UnitedHealthcare, users can turn on a feature in the Charge 2 ROM that allows the insurance company to see your activity data. That’s not an app the way you might initially think about it, but it’s a new thing for Fitbit: loading software into ROM and giving users some control over it. Baby steps, but steps nonetheless.
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