A new white paper from Endeavour Partners says that although 1 in 10 Americans owns a fitness tracker, something like 50 percent of them wind up in a drawer somewhere within six months: In the midst of this frenzy of anticipation, the dirty secret of wearables remains: most of these devices fail to drive long-term sustained engagement for a majority of users. This is a … [Read more...]
You are here: Home / Archives for abandonment