On the overheated days when it seems like dumb hype about wearables is inescapable, someone over beers always makes a snarky remark about "wearables for pets." The thing is, it's a real market. Americans will spend $51.5 billion on their pets this year, $14 billion of that on veterinary care. Pets get sick, and owners want to take care of them. Voyce is an activity fitness … [Read more...]
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