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Wearable Tech Insider

The Inside Word on Wearables and Wearable Technology

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Apple Watch Wins Because Function Follows Form, Says Analyst

March 12, 2015 By Dan Rosenbaum

Apple Watch Wins Because Function Follows Form, Says Analyst

There's a very nicely reasoned piece on Ben Thompson's StraTechEry site this morning, arguing that Apple's emphasis on design in the Apple Watch is the very thing that will create demand for new types of interactions with devices. Essentially, Thompson argues, the function of wearables won't matter unless people are persuaded to wear them in the first place: There has been … [Read more...]

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