Comes now an upscale shopping-mall survey sponsored by the BlogHer blog network. Along with a bunch of stuff that we don't care about (professionally, that is) here, there are a couple of salient points for the Wearables crowd: More than 40 percent of women said they would wear a fitness tracker. Nearly three-quarters of women rely on their cell phones to tell time; no … [Read more...]
Consumers are either not ready or eager for wearables, depending who you ask
Depending on which press release you read, consumers are either" "not ready" for wearables, or wearables will be mainstream in the next couple of years. A seven-nation survey of 3,600 people performed by SSI found that one out of every three people were "very" or "somewhat" likely to buy a wearable, with 65 percent interested in a wristband and 55 in glasses, a company … [Read more...]
Wearables in the Harvard Business Review
Beth Comstock, the way-smart CMO at GE, points out a good article from the Harvard Business Review about the use of wearable technology in business. Although it starts with the thorough instrumentation of professional athletes in training, the article explicitly raises the specter of Frederick Taylor's pioneering (though later questioned) time-motion studies done at Western … [Read more...]