You may remember that last year, Ralph Lauren put a branded version of an OMsignal sensor shirt on some ball boys at the US Open (the tennis Open, not the golf one). This year, Lauren -- which puts great promotional weight around the tournament -- will make the shirts available for sale to the public. The shirts are tight across the shoulder and chest and loose at the bottom … [Read more...]
Ralph Lauren Brands OMSignal Shirts at the US Open
Is it possible that a major fashion brand is actually embracing the function of wired clothing? The NYTimes says Ralph Lauren is branding OMSignal's instrumented compression shirts at the US Open, the tennis tournament that opens today in New York City. The shirts aren't going on the players, who are probably quite well instrumented during their training already. Rather, the … [Read more...]