For the last few years, since wearables became small enough to be convenient, the wrist has been the most frequent commercial battleground. There are, of course, hundreds of fitness bands and trackers that sit on your wrist because, well, people are used to wearing things on their wrists. But is that really the best place? Maybe not. The site FashNerd makes a strong case … [Read more...]
White Paper Says Wearables Have High Abandonment Rate
A new white paper from Endeavour Partners says that although 1 in 10 Americans owns a fitness tracker, something like 50 percent of them wind up in a drawer somewhere within six months: In the midst of this frenzy of anticipation, the dirty secret of wearables remains: most of these devices fail to drive long-term sustained engagement for a majority of users. This is a … [Read more...]