Jenniey Mullen, the co-CEO of Ringblingz, has a smart post on LinkedIn about why Nike’s getting out of the wearables hardware business. The nub of it: Nike’s a great marketing company. But with the Fuelband, it doesn’t have the product to back it up and other companies do.
Nike would have to reinvent an entire division to play here, and Nike belongs in the wearable tech hardware business about as much as Apple belongs in the sneaker business.
Sharp thinking here, and a quick read.