Motorola’s Moto360 smartwatch is about be customizable the same cool way that you can get a Moto X phone built to your exact specifications.
Wired is reporting that the Moto Maker interface that drives custom builds of the Moto X is about to come to the Moto360. In practice, there are to be far fewer options for the watch than for the phone. The watch can be have one of three finishes, one of two size bands in either metal or leather, and one of 11 default watchfaces. The phone has maybe a dozen options each for case color, material, and finish, button colors, and accent colors — plus a wide selection of pre-installed wallpapers.
This degree of customizability is not without controversy. The Wired reporter said he enjoys playing with the Moto Maker interface, even though he’s never bought anything through it, which might suggest a certain conversion problem. Also, Apple design chief Jony Ive said mean things to The New Yorker recently about giving consumers such free rein over product design.