The eminent tech journalist Steve Levy has, over the years, been writing a series of articles about Pebble, chronicling the company’s growth. He filed the last one yesterday — this time, about its demise.
CEO Eric Migicovsky told Levy that Pebble realized too late that what people seem to want out of smartwatches above all are health apps. Migocovsky also said that Pebble’s return to Kickstarter earlier this year was because it was unable to raise money conventionally, particularly after a round of layoffs.
Like the entire series, this last entry is an interesting read.