One of the best tech blogs going John Gruber’s Daring Fireball. Gruber’s a programmer — he wrote the increasingly common Markdown editor — and is particularly insightful about most things Apple-related.
Gruber’s posted a long and thoughtful take about the Apple Watch that’s well worth reading. He suggests that the Watch is Apple’s play not only into the general consumer market but into the luxury market. He speculated that the gold edition of the Apple Watch will sell for $5,000 and may require an entirely new distribution channel (which is why Apple hired a top Burberry exec earlier this year). To his credit, he labels this as utter speculation, but he puts some good reasoning behind it.
Furthermore, Gruber floats the intriguing possibility that Apple will combat the typical 4-year tech obsolescence cycle — which is contrary to the legacy appeal of classic watches — by building the Watch to allow its computer to be completely swapped out periodically. The shell and bands themselves remain classic, but the function could be updated for those who’d want it.
It’s a fascinating read.