There’s this company called Thync that’s building some kind of gadget to zap the negative thoughts out of your brain. Snicker all you want, but Bloomberg says they’ve raised $13 million. A Bloomberg reporter tried it out, thought it was kind of freaky, but also that it kind of works.
BetaBoston got wind of it, too; Thync does some of their data gathering and baselining in Boston.
All of this is a little too much for Jared Newman, at PC World. He’s tired of vaporware, and of products that get ink and funding based on the vaguest of promises and business plans. The credulous press, constantly seeking heat and the new, rightly comes in for a fair amount of blame.
So Thync sounds cool, and has some serious money behind it. Is it too early to write about? As a product, probably. As an example of how to think about the problem, probably not. But Newman’s point is well-taken: there are starting to be an awful lot of wearable tech products that are turning out to be more talk and thought than action.