Smartwatch Week continues, with the Adidas-owned Runtastic introducing the Moment, its first conventional smartwatch.
Though it also sells a heart rate monitor and the Orbit fitness tracker, Runtastic is better known as a leading fitness app developer, claiming 70 million registered users. The Moment looks like an analog watch rather than a tracker. It’s aimed squarely at the Withings Activé line, with a round dial and a smaller complication that shows your progress toward a pre-set goal. It’s the same design as the Swiss MMT movement, although Runtastic CEO Florian Gschwandtner told us that the movement was developed internally.
Users can track steps/distance, active minutes, calories burned, sleep cycles, or goals. It’s waterproof to 300 feet — more than most trackers or watches — and its battery requires changing every six months. It seems to be aimed at the more casual user, not the hard-core athlete that’s previously been the company’s target.
There are five models of the Moment, ranging from $130 to $180, depending on finish and style. It’s available at the company’s site, with wider distribution planned soon, the company said.