Smartwatch Week continues, with the Adidas-owned Runtastic introducing the Moment, its first conventional smartwatch. Though it also sells a heart rate monitor and the Orbit fitness tracker, Runtastic is better known as a leading fitness app developer, claiming 70 million registered users. The Moment looks like an analog watch rather than a tracker. It's aimed squarely at … [Read more...]
Adidas Buys Runtastic, as Gear Companies Continue Software Rollups
Adidas has a nice business going in wearable sports tech with its miCoach line, and just expanded its reach by buying Runtastic for $239 million. Runtastic sells a line of smart bands, smart monitors and scales -- some of which overlap Adidas's existing products. The real value is probably Runtastic's 70 million registered users. The Adidas deal is the latest rollup of … [Read more...]
Runtastic Enters Hardware Business with Orbit
Runtastic, home of one of the more popular fitness apps, has announced the Orbit wristwear device. Selling for $119 and shipping next week, the Orbit looks a great deal like the recalled Fitbit Force: it has an OLED screen and a wide rubber band, and tracks the usual steps, calories burned, active minutes, and sleep quality. The Orbit also acts as a secondary screen for the … [Read more...]
