Adidas has a nice business going in wearable sports tech with its miCoach line, and just expanded its reach by buying Runtastic for $239 million. Runtastic sells a line of smart bands, smart monitors and scales -- some of which overlap Adidas's existing products. The real value is probably Runtastic's 70 million registered users. The Adidas deal is the latest rollup of … [Read more...]
UnderArmour Buys MyFitnessPal and Endomondo, Adding to Digital Health Portfolio
UnderArmour, the Baltimore-based company best known for athletic wear, is sweeping up the athletic community. It announced today that it's bought MyFitnessPal and Endomondo, adding about 100 million registered users to its existing base of MapMyFitness and UA Record users. The company says it now has 120 million registered users of fitness apps. Endomondo, which has most of … [Read more...]
