• Home
  • Trends
  • Company News
  • Product News
  • Fashion
  • Podcast
  • Events
  • About
  • Contact
  • January 24, 2021

Wearable Tech Insider

The Inside Word on Wearables and Wearable Technology

You are here: Home / Company News / Adidas Buys Runtastic, as Gear Companies Continue Software Rollups

Adidas Buys Runtastic, as Gear Companies Continue Software Rollups

August 6, 2015 By Dan Rosenbaum

404042-adidas-smart-run-watchAdidas has a nice business going in wearable sports tech with its miCoach line, and just expanded its reach by buying Runtastic for $239 million. Runtastic sells a line of smart bands, smart monitors and scales — some of which overlap Adidas’s existing products. The real value is probably Runtastic’s 70 million registered users.

The Adidas deal is the latest rollup of software/app companies into larger sports companies. In April, UnderArmour bought MapMyFitness and Endomondo, adding 100 million users for $560 million, adding to the 20 million users of MapMyFitness it bought in November 2013 for $150 million. UnderArmour paid between $4 and $7.50 per user; Adidas got Runtastic for $3.40/user. That doesn’t necessarily mean Adidas got a bargain; there’s no way of knowing how many of which users purchase premium services.

If you believe in rooting for the home team, this deal was not unlikely. Adidas is a German company; Runtastic is based in Austria. Runtastic, for those of you keeping track, was 50.1 percent-owned by the German media conglomerate Axel Springer, which was pretty interesting right there. It will become a wholly owned part of Adidas.

Nike, you’ll recall, has pretty much pulled out of the wearable tech business, to the extent that anyone can tell.

Last updated by Dan Rosenbaum on February 1, 2017.

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
  • Google
  • Email

Related

Filed Under: Company News, General News Tagged With: adidas, endomondo, finance, mapmyfitness, runtastic, underarmour

← Fitbit Posts Strong Q2 Results, So the Stock Drops Outlook Comes to the Apple Watch →

Subscribe To Our Weekly Newsletter

Subscribe now to the Wearable Tech Insider's weekly news blast. You'll get links to the top half-dozen stories in the world of wearable tech, optimized for quick reading. It's the best way to read the Wearable Tech Insider; it's free and you can change your mind any time. And, of course, we'll never sell your name or e-mail address...

Search This Site

Recent Posts

New Use Case for Apple Watch: Red Sox Stealing Signs

Fossil Debuts Two Android Wear Smartwatches

Garmin Shows Three New Fitness Bands at IFA

Fitbit Ionic: Minimal Acceptable Product?

Intel (Finally) Ditches Wearables for AR

Don’t Believe Everything You Read: Wearables Are Far From Dead

Eyes F.lashing Before Your Life

Smarty Pants: Nadi X Yoga Leggings

Rings: How Smart Can They Be?

Upskill Closes Series B Financing, But Won’t Say How Much

Stories from Health Tech Insider

  • CES 2021: Philips Relies on New Smart Patch for Remote Monitoring
  • CES 2021: New Neckband Monitors Swallowing in Seniors
  • CES 2021: New Smart Watch System Detects Falls [video]
  • CES2021: Smart Mask Makes Communication Easier [video]
  • CES 2021: New Game Device Uses Brain Signals to Speed Mouse Clicks [video]
  • CES 2021: New Hearing Aids and AI Are Joined at the Chip

Topics

2013 android android wear apple apple watch apx labs basis battery CES ces2016 CES2017 epson finance fitbit fitness fossil fuelband garmin gear glass google healthkit intel iWatch jawbone LG market research microsoft misfit MWC15 nfc nike omate omsignal pebble recon samsung smartwatch sony sports tizen vuzix withings wristware wristwear

Sign up for Wearable Tech Insider

First name
Last name
* = required field

powered by MailChimp!

Subscribe now to the Wearable Tech Insider's weekly news blast. You'll get links to the top half-dozen stories in the world of wearable tech, optimized for quick reading. It's the best way to read the Wearable Tech Insider; it's free and you can change your mind any time. And, of course, we'll never sell your name or e-mail address...

Made in New York
Wearable Tech Insider is proud to be Made in NY.

All text © 2015 Center Ring Media

Privacy Policy

Center Ring Media Sites

Wearable Tech Insider
Seniortech Insider
Health Tech Insider

Copyright 2016 Center Ring Media | Site by JRMC

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.