Here's an exceptionally clear-headed article about the wearables market from Sam Gaddis, the CMO of Mutual Mobile. His point is wearables aren't about the device. It's about the user experience and ecosystem. Until those are in place, people won't have a reason to change their behavior and incorporate the gadget into their lives. The money quote: To move from “my thing” to … [Read more...]
Wearables in Austin
It's not a big surprise that there are developers in Austin, TX, who are into wearables. It is, after all, the location of the SXSW festivals and is arguably the hippest place on earth (after this publication's home of Brooklyn, of course). Austin's big newspaper, the Statesman, has a story about the local Austin wearables scene, mentioning a couple of companies and what … [Read more...]