One of the most-trafficked stories ever on this site is one about the mysterious New York startup once known as Project Florida. Its pedigree was strictly A-list: design exec from Nike's Fuelband group, head of marketing was one of founders of Foursquare, founder was co-founder of Rdio, venture backing from a founder of Skype. They were building a health intelligence platform … [Read more...]
Project Florida: Data-Driven Wearable Startup With Serious Cred
GigaOM is on the trail of a well-pedigreed launch company calling itself (for the time being) Project Florida. Clicking that link is distinctly non-informative, but reporter Janko Roettgers has been doing some digging and found this from a job posting: You will play a major role in defining our company’s first offering, a wearable piece of tech. This wearable sensor device … [Read more...]