The much-teased smartwatch from Tag Heuer went on sale today. The bottom line: it's got a huge titanium case, a vulcanized rubber wrist band, customized watch faces, and a $1500 price tag. If you like petite timepieces, this one is not for you. The watch is 46mm in diameter, the same size as a Moto 360. It's 12.8 mm thick, which is 1.4mm thicker than a Moto360, and a solid … [Read more...]
Tag Heuer Sneaks $1800 Smartwatch
You might want to mark your calendar for November 9, because that's apparently when Tag Heuer is going to set a new top price point for Android Wear watches. Several reports gathered by Ars Technica point to that date and an $1800 price tag for an upgradeable watch powered by an Intel SoC. There's a web site that counts down to the launch date, but have patience because it … [Read more...]
TAG Heuer Smart Watch To Cost $1400, Ship in November
So you know how "everybody" is saying that the Apple Watch is too expensive at $349 to $1100? (Yes, we're ignoring the $10,000 gold model.) TAG Heuer execs says its smart watch, which will run Android Wear, will go on sale in November for $1400. The chief differentiator, other than the operating system, is that the TAG Heuer watch promises a 40-hour battery life, rather than … [Read more...]
TAG Heuer & Intel Unveil Android Wear Smartwatch at Baselworld [UPDATED]
![TAG Heuer & Intel Unveil Android Wear Smartwatch at Baselworld [UPDATED]](https://wearablesinsider.com/wp-content/uploads/sites/3/2015/03/449c820954ad2bf022f50cd6384ca8989a8d5ce6-150x150.jpg)
The watch industry's big trade fair, Baselworld, started today, and the first smartwatch announcement is a bit of a deflation. TAG Heuer and Intel went public with their much-rumored alliance, but it turns out that the software behind it will be Android Wear. Reuters reports that the hardware will be based on TAG Heuer's popular Carerra design, pictured here. There are many … [Read more...]
TAG Heuer Thinks That Maybe Wearables Are An OK Idea After All
Swiss watchmakers have this love/hate relationship with wearable tech. They pretty unanimously dismissed it. Now they're coming around, possibly spurred by Apple's hiring away Patrick Pruniaux, TAG Heuer's VP of sales. Now, the head of LMVH's watch business Jean-Claude Biver, says TAG Heuer is interested in making a wearable device, but that it mustn't copy the Apple … [Read more...]
Tag Heuer Exec Bolts to Apple
If you want to bury news, the morning of July 4 three-day weekend holiday is pretty much perfect, and that's when the head of watchmaker Tag Heuer dropped word on CBNC that its sales director has headed off to Apple. Patrick Pruniaux, VP of Sales and Retail for the Swiss luxury watchmaker Tag Heuer, has quit and gone to Apple, said Jean-Claude Biver, head of watch brands at … [Read more...]