The fitness clothing maker Under Armour, already into the software business with its purchase of MyFitnessPal and Endomondo, is diving into the hardware business with a Healthbox suite of connected devices. Healthbox, developed with HTC (better known for its cellphones) comprises a band, a heart rate monitor, and scale, and is available for preorder for $400. (HTC previously … [Read more...]
HTC Grip Wristband: Ummm, Never Mind
HTC, back in March, unveiled its Grip fitness tracker in partnership with Under Armour, the clothing maker that's been making a big noise in fitness apps. It was slated for a "spring" release. Now on the cusp of July, HTC acknowledges that it's pulling back, saying the product needs more work and will come out later in the year. At the same time, HTC is teasing a new line of … [Read more...]
Adidas Sues Under Armour on Wearables Patents
Adidas is suing outfitter Under Armour, claiming the Baltimore-based activewear company is infringing a series of patents on wearable technologies. Specifically, Adidas says UA's Armour39 watches and chest straps, as well as the recently acquired MapMyFitness, use legally protected technology in Adidas's own miCoach products. The suit is filed in federal district court in … [Read more...]