You may not see the intersection of ESPN and fitness trackers, but it's there -- and if you make trackers, there's an opportunity to be had RIGHT NOW. There's a guy named Joe Pulizzi who runs something called the Content Marketing Institute. If you want to tell your brand story with content -- and not only should you, you have to -- Joe's pretty much the world's living … [Read more...]
Adidas Buys Runtastic, as Gear Companies Continue Software Rollups
Adidas has a nice business going in wearable sports tech with its miCoach line, and just expanded its reach by buying Runtastic for $239 million. Runtastic sells a line of smart bands, smart monitors and scales -- some of which overlap Adidas's existing products. The real value is probably Runtastic's 70 million registered users. The Adidas deal is the latest rollup of … [Read more...]
MWC Day 0: HTC Wristband Driven by UnderArmour
HTC makes very nice smartphones that somehow never quite find traction in the United States and now they're entering the health tracking business, joining the UA Record ecosystem. The water-resistant (1 meter for 30 minutes) Grip uses a curved 1.8-inch PAMOLED display and will last more than two days using normal tracking tools. When the integrated GPS is turned on, battery … [Read more...]
UnderArmour Buys MyFitnessPal and Endomondo, Adding to Digital Health Portfolio
UnderArmour, the Baltimore-based company best known for athletic wear, is sweeping up the athletic community. It announced today that it's bought MyFitnessPal and Endomondo, adding about 100 million registered users to its existing base of MapMyFitness and UA Record users. The company says it now has 120 million registered users of fitness apps. Endomondo, which has most of … [Read more...]