• Home
  • Trends
  • Company News
  • Product News
  • Fashion
  • Podcast
  • Events
  • About
  • Contact
  • May 9, 2025

Wearable Tech Insider

The Inside Word on Wearables and Wearable Technology

You are here: Home / Company News / Apple’s Earnings Are Up; Doesn’t Break Out Watch Sales [Updated]

Apple’s Earnings Are Up; Doesn’t Break Out Watch Sales [Updated]

July 21, 2015 By Dan Rosenbaum

apple-watch-collection-1364x768Apple announced its second quarter earnings today, up 38 percent supported by big sales increases in China and strong iPhone demand. The company did not break out Apple Watch sales, lumping them instead with Apple TV, Beats products, and iPods. Sales for that group of products grew 49 percent in the second quarter, to $2.64 billion.

CEO Tim Cook said watch sales were exceeding the company’s projections, which he did not share. He said that “sell-through” of the watch was higher than that of the iPhone and iPad at this point of their evolution, and noted that the watch was still available only in 680 locations — fewer than 1 percent of the outlets where the iPhone is available. (This is somewhat disingenuous; no plans have ever been publicly discussed to sell the watch through cell phone stores or the mass retail market.)

[UPDATE: The Verge notes that the “Other” category accounted for $1.7 billion last quarter. In an interview with the AP, CFO Luca Maestri said that watch sales were “well over” the difference between this quarter’s $2.64 billion and last quarter’s $1.7 billion. So with more than $1 billion in watch sales at what analysts are estimating an average sale price of $450-ish, and you’ve got at least 2.2 million watches — probably more. Maestri told the New York Times that watch sales in the first 9 weeks outpaced iPad’s first 11 week; Apple had said previously that it sold 3 million iPads in that period. For better figures than that, you’ll have to wait for reliable analyst numbers in a few weeks.]

Sales of iPhones, which are required to make the watch work, may something of a leading indicator of watch sales. If that’s true, the watch’s prospects are good: Apple sold 47.5 million phones in the June quarter, up about 35 percent from the same quarter in 2014 in what is normally a down quarter for phone sales.

 

Last updated by Dan Rosenbaum on February 1, 2017.

Share this:

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
  • Email

Related

Filed Under: Company News, General News, Trends Tagged With: apple, earnings, finance, watch

← HTC Grip Wristband: Ummm, Never Mind Aviation Wearable Keeps Planes in the Air →

Recent Posts

New Use Case for Apple Watch: Red Sox Stealing Signs

Fossil Debuts Two Android Wear Smartwatches

Garmin Shows Three New Fitness Bands at IFA

Fitbit Ionic: Minimal Acceptable Product?

Intel (Finally) Ditches Wearables for AR

Don’t Believe Everything You Read: Wearables Are Far From Dead

Eyes F.lashing Before Your Life

Smarty Pants: Nadi X Yoga Leggings

Rings: How Smart Can They Be?

Upskill Closes Series B Financing, But Won’t Say How Much

Stories from Health Tech Insider

  • Remote Monitoring Drives New Personalized Treatment for Chronic Breathing Problems
  • Wearable Technology Listens for Knee Damage [video]
  • New Bandages Promise Faster Healing for Stubborn Wounds
  • CVS Acquires Telehealth Service to Bring Healthcare to the Home
  • Masimo’s New Smartwatch Addresses Privacy Concerns
  • Continuous Real-Time Diagnostics On the Go [video]

Topics

2013 android android wear apple apple watch apx labs basis battery CES ces2016 CES2017 epson finance fitbit fitness fossil fuelband garmin gear glass google healthkit intel iWatch jawbone LG market research microsoft misfit MWC15 nfc nike omate omsignal pebble recon samsung smartwatch sony sports tizen vuzix withings wristware wristwear

Copyright 2016 Center Ring Media | Site by JRMC